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Cold Outreach

Lemlist

The most well-known French cold email tool that excels at visual personalization. Lemlist is perfect for Sales teams but has pivoted toward a positioning that frustrates Growth profiles. You quickly feel limited when scaling.

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Who's it for?Sales

Review by a Growth Engineer

My verdict: the most well-known, but has become frustrating for Growth profiles.

It's the most well-known, but they've pivoted heavily toward Sales, which is frustrating for a Growth profile. You quickly feel limited and it doesn't really allow for scaling.

It's great for visual personalization and sales teams, but for a pure Growth Engineer who wants volume and flexibility, it has become less relevant.

What I like less: the Sales positioning that limits Growth use cases, the high pricing for volume, and the difficulty scaling.

My advice: for Sales teams and visual personalization, it's good. For Growth volume, Emelia or Instantly are better.

Why add it to your stack?

Lemlist is the most well-known, but it's no longer my first choice. They've pivoted heavily toward Sales, which is frustrating for a Growth profile who wants volume and flexibility.

The tool remains excellent for visual personalization (images with the prospect's name, personalized videos). But for scaling, Instantly or Emelia are better suited.

What you can do with it

  • 1Create emails with personalized images (prospect's name)
  • 2Send personalized videos at scale
  • 3Train a sales team on outreach
  • 4Run multichannel sequences (Email + LinkedIn)
  • 5Use the complete Lemlist ecosystem (Lemcal, Lemwarm)

What it does

  • Visual personalization (images, videos)
  • Multichannel sequences (Email + LinkedIn)
  • Built-in warm-up (Lemwarm)
  • Customizable templates
  • CRM integrations
  • Campaign analytics

How much?

Starting at $39/month

Email Starter at $39/month. Email Pro at $69/month. Multichannel Expert at $99/month. Outreach Scale at $159/month.

The detailed verdict

Do I really need this?

Lemlist is no longer indispensable for Growth profiles. Alternatives (Emelia, Instantly) do better for volume. It has become a Sales-oriented tool.

For sales teams who want an all-in-one solution, it remains a solid option.

Does it play nice with my stack?

Integrations are decent: major CRMs, Zapier, API. The Lemlist ecosystem (Lemcal, Lemwarm) is a plus if you stay within their universe.

For a more open stack, integrations are sufficient without being exceptional.

Is it easy to pick up?

Very easy to get started with. Onboarding is well done, the interface guides beginners well. Within a few hours, you can launch your first campaign.

It's a good tool for getting started with cold email.

Is the UX any good?

The interface is excellent — this is Lemlist's strong point. Modern, intuitive, well-designed. Sequence creation is smooth, visual personalization is well integrated.

On UX, Lemlist is one of the best on the market.

Is it worth it?

At minimum $39/month, Lemlist is on the higher end of average. But for volume, Instantly offers much more for the same price. The value for money is no longer there for Growth profiles.

For Sales teams who value visual personalization, it's justified.

What I like

  • Excellent for Sales teams who value visual personalization with images and videos
  • Good choice for outreach beginners with an intuitive interface
  • The complete Lemlist ecosystem with Lemcal and Lemwarm is a plus

What I like less

  • Too limited for technical Growth profiles who want flexibility
  • Not suited for aggressive scaling as it's designed for quality over quantity
  • The value for money isn't good for volume

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