My verdict: the king of simplicity, the nightmare of budgets.
Zapier democratized automation with 8000+ integrations and a perfect interface. The problem is per-task pricing that explodes fast: $20/month for 750 tasks goes very fast. For volume or complexity, Make or n8n are more economical. Zapier remains relevant for beginners or niche apps that can't be found elsewhere.
What I like less: per-task pricing that explodes with volume, complex workflows limited vs Make, no granular control over data, less powerful than n8n for devs.
My advice: perfect to start with automation or for simple occasional workflows. If you automate a lot, migrate to Make for value for money.