Short essays on growth, automation, and building GTM systems that scale.
Artificial Intelligence is going to radically change our approach to marketing. It is coming fast and it will change everything. I will explain why segmentation is hitting its limits and how to keep up. Personalization in marketing has been discussed since the 80s. It started with simply inserting the customer's name in a letter. This practice quickly evolved, pushing marketing into the era of segmentation. Consumers...