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Cold Outreach

La Growth Machine

The top French tool for doing advanced multichannel in an ultra-qualitative way. LGM is the Swiss army knife that allows mixing Email, LinkedIn, and Twitter/X in sophisticated sequences. It's designed for quality, not spam.

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Who's it for?SalesGrowthOps

Review by a Growth Engineer

My verdict: the top tool for doing advanced multichannel in an ultra-qualitative way.

The top tool for doing advanced multichannel in an ultra-qualitative way. It's the French Swiss army knife that allows mixing Email, LinkedIn, and Twitter/X.

However, it's hard to achieve very high volumes (it's made for quality, not spam) and the API could be improved for very technical uses.

What I like less: cost per identity can add up quickly, scaling for volume is limited, and the API could be improved.

My advice: for qualitative multichannel, it's the reference. For pure volume, Instantly is more suitable.

Why add it to your stack?

La Growth Machine is my reference tool for qualitative multichannel. The sequence builder allows creating sophisticated flows that combine Email, LinkedIn, and Twitter. It's designed for quality, not spam.

It's the tool I use when I want to do premium outreach: deep personalization, smart timing, multichannel orchestration. For important deals, it makes the difference.

What you can do with it

  • 1Create sophisticated multichannel sequences (Email + LinkedIn + Twitter)
  • 2Do qualitative outreach on high-value accounts
  • 3Orchestrate smart touchpoints across multiple channels
  • 4Personalize messages with advanced variables
  • 5Track interactions across all channels

What it does

  • Multichannel sequences (Email + LinkedIn + Twitter)
  • Visual sequence builder
  • Advanced personalization
  • Native CRM synchronization
  • Detailed analytics by channel
  • Integrated enrichment

How much?

Starting at 60 euros/month

Basic at 60 euros/month (1 identity). Pro at 120 euros/month (3 identities). Ultimate at 180 euros/month (5 identities). Additional identities charged extra.

The detailed verdict

Do I really need this?

For someone doing multichannel seriously, LGM is almost essential. It's the only tool that really handles Email + LinkedIn + Twitter orchestration well.

If you only do cold email, it's not necessary. For multichannel, it's the top.

Does it play nice with my stack?

CRM integrations are decent (HubSpot, Pipedrive, Salesforce). The API is functional but could be improved for very technical uses.

It's designed to be autonomous, not necessarily as a brick in a larger stack.

Is it easy to pick up?

Getting started takes a bit of time given the richness of features. The builder is intuitive, but creating sophisticated sequences requires thought.

French support is responsive and helps well with onboarding.

Is the UX any good?

The interface is excellent. The visual sequence builder is intuitive and powerful. You see your flow, you understand the conditions, you iterate easily.

It's one of the best-designed outreach tools on the market.

Is it worth it?

At 60 euros/month per identity, it's an investment. But for qualitative multichannel, it's justified. ROI comes from bigger deals thanks to the premium approach.

For pure volume, Instantly is cheaper. LGM is for quality.

What I like

  • The reference for advanced qualitative multichannel with sophisticated sequences
  • The visual builder allows creating smart flows easily
  • French support is responsive and helps well with onboarding

What I like less

  • Hard to achieve very high volumes as it's made for quality
  • The API could be improved for very technical uses
  • Cost per identity can add up quickly with multiple accounts

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