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Data Enrichment

BuiltWith

The absolute reference for technology targeting with a massive database on technologies used by websites. Very expensive but irreplaceable for technology selling and competitive intelligence. Robust API for integrating tech data into your prospecting workflows.

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Who's it for?OpsSalesGrowth

Review by a Growth Engineer

My verdict: the absolute reference for technology targeting, at a premium price.

BuiltWith is very expensive, but offers tons of data on web technologies. The API works super well.

If you really want the cream of the crop and tech data is an essential criterion for your market, it can really be worth testing and investing. It's the absolute reference for technology targeting.

What I like less: pricing is prohibitive for small teams. The interface is dated. It's clearly a tool for established sales teams with significant budgets.

My advice: if you do technology selling (you replace or complement an existing technology), BuiltWith is an investment that pays off. For all other cases, first look at Wappalyzer (much cheaper) and see if it meets your needs.

Why add it to your stack?

BuiltWith is the reference tool when technology data is critical for your prospecting. You sell a solution that replaces Shopify? You target companies using a specific CRM? BuiltWith gives you the list.

The API works super well and integrates into any workflow. The price is high, but if tech data is central to your ICP, the ROI is there. It's the cream of the crop.

What you can do with it

  • 1Identify all companies using Salesforce, HubSpot, or a specific CRM
  • 2Target e-commerce sites on Shopify/WooCommerce for a complementary solution
  • 3Detect companies that just changed technology (buying signal)
  • 4Do competitive intelligence on technology adoption
  • 5Enrich your CRM with tech stack data

What it does

  • Detection of 100k+ web technologies
  • History of technology changes
  • Company lists by technology
  • Robust and complete API
  • Alerts on stack changes
  • Market data and trends

How much?

Starting at $295/month

Very expensive: Basic ($295/month), Pro ($495/month), Team ($995/month). API billed separately based on volumes. Annual plans with discount. It's an investment, not an entry-level tool.

The detailed verdict

Do I really need this?

For technology selling, BuiltWith is almost indispensable. It's the reference that all competitors try to imitate (Wappalyzer, SimilarTech). The database is the most complete, the history the deepest.

If tech data isn't critical in your ICP, you can do without. But as soon as you do 'rip and replace' or stack targeting, BuiltWith becomes essential.

Does it play nice with my stack?

The API is BuiltWith's strong point. Robust, well documented, with endpoints for all use cases. You can integrate it into n8n, Make, or your custom scripts without difficulty.

CRM enrichment works well. You send a domain, you get the complete stack. Webhooks allow reacting to technology changes.

Is it easy to pick up?

For manual searches, getting started is decent. You search for a technology, you get the list of sites. CSV export works.

For the API, documentation is complete. Integration takes a few hours. Support is responsive for technical questions.

Is the UX any good?

BuiltWith's interface is functional but dated. It's not a modern SaaS with polished UX. Search works, export too, but the experience isn't fluid.

The tool is clearly optimized for API and large volumes, not manual browsing. If you plan to use it via the web interface daily, prepare for an austere experience.

Is it worth it?

BuiltWith's value for money is hard to evaluate. It's objectively very expensive ($295-995/month). But if tech data is critical for your business, it's irreplaceable. No competitor has the same coverage.

ROI depends entirely on your use case. One deal closed thanks to precise tech targeting can pay back the annual subscription. But for generalist prospecting, it's overkill.

What I like

  • Technology selling and targeting by tech stack for sales teams
  • Competitive intelligence and ABM on technology basis with accurate data
  • Teams with significant budget who need an intensive and reliable API

What I like less

  • Tight budgets since pricing starts at $295/month minimum
  • Teams without critical need for technology data in their prospecting
  • Generalist prospecting that doesn't target specific tech stacks

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