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Data Infrastructure

Segment

The CDP for centralizing your customer data with over 400 available destinations. Integrate once and send to all your tools without touching the code. Ideal for complex data stacks but overkill for small teams.

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Who's it for?OpsGrowth

Review by a Growth Engineer

My verdict: the hub for centralizing all your customer data.

Segment simplifies managing your data stack, but it's overkill for small teams. The CDP (Customer Data Platform) for centralizing all your customer data. Segment collects data from your site/app and sends it to all your tools (analytics, CRM, email, etc.) via a single integration. You integrate Segment once, and you can add/remove tools without touching the code. Free up to 1000 visitors/month, then it goes up fast. If you have a complex data stack, Segment is a game-changer. Otherwise, it's overkill.

What I like less: pricing that explodes when you scale. And the fact that for a simple stack with 2-3 tools, it's over-engineering.

My advice: Segment only makes sense if you have 5+ tools that need the same user data. For an early-stage startup with GA + Mixpanel + a CRM, you can do without it. When your data stack becomes complex, Segment simplifies everything.

Why add it to your stack?

If you have a complex data stack, Segment simplifies everything. Otherwise, it's overkill.

What you can do with it

  • 1Collect once, send to all your tools (analytics, CRM, email, ads)
  • 2Replace a tool without touching the code, just by changing the destination
  • 3Track your users cross-device and cross-platform with a unique identity
  • 4Clean and standardize your data before sending it everywhere

What it does

  • Unified data collection
  • 400+ destinations
  • Centralized user identity
  • Cross-platform tracking
  • Data governance

How much?

Starting at 0

Free up to 1000 visitors/month, then it goes up fast.

The detailed verdict

Do I really need this?

If you have 10+ tools that need user data, it's almost indispensable. Otherwise, overkill.

Does it play nice with my stack?

400+ destinations. Everything you need is probably already integrated.

Is it easy to pick up?

Initial implementation requires some work, but then it's plug-and-play for destinations.

Is the UX any good?

The interface is clear and well organized. Configuring sources and destinations is intuitive.

Is it worth it?

Free for small sites. But it quickly becomes very expensive at scale. Calculate the TCO carefully.

What I like

  • Startups and scale-ups with a complex data stack of more than 5 tools
  • Customer data centralization for data-driven teams who want to unify everything
  • Flexibility to change tools without ever touching the code

What I like less

  • Small startups for whom it's overkill and way too expensive
  • Tight budgets since pricing explodes quickly when you scale
  • Simple stack with only 2-3 tools that doesn't justify the complexity

Need more details or help building your ideal stack?

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