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Analytics

Mixpanel

The solid classic of product analytics with pricing that can become prohibitive. Well-designed funnels, retention and cohorts. Today PostHog often offers a better features-to-price ratio.

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Who's it for?GrowthOps

Review by a Growth Engineer

My verdict: the veteran of product analytics.

Mixpanel is solid and mature, but PostHog now offers an alternative with more features for a better price. It's a solid classic for product analytics.

But today, I prefer PostHog. Mixpanel's price can become prohibitive for complex tracking, where PostHog is often more advantageous. It remains a very good tool, but watch out for pricing.

What I like less: the pricing that can explode on high-traffic products. And the fact that PostHog now offers analytics + session replay + feature flags + A/B testing in a single tool, where Mixpanel only does analytics.

My advice: if you're starting a new project, look at PostHog first. If you're already on Mixpanel and it works, no need to migrate. But if pricing becomes a problem, PostHog is an excellent alternative.

Why add it to your stack?

It's a solid classic, but today I prefer PostHog for the features/price ratio. Mixpanel remains a reference for those already on it.

What you can do with it

  • 1Understand where users drop off in your conversion journeys
  • 2Measure and improve long-term user retention
  • 3Create cohorts and analyze behavior by segment
  • 4Build product dashboards for the team

What it does

  • Event analytics
  • Funnels and retention
  • Cohorts and segmentation
  • Advanced reporting
  • Mature integrations

How much?

Starting at 0

Free plan up to 20M events/month, then usage-based pricing that can add up fast.

The detailed verdict

Do I really need this?

For product analytics, it's solid and proven. But PostHog now does the same with more features included.

Does it play nice with my stack?

Very mature integration ecosystem. Integrates with everything. That's a historic strong point.

Is it easy to pick up?

Classic setup with SDK. Getting started takes some time but it's well documented.

Is the UX any good?

The interface is mature and well-designed. Not the most modern on the market, but effective and complete. You find what you're looking for.

Is it worth it?

The free plan is generous (20M events), but usage-based pricing can explode on high-traffic products. Watch out for the bill.

What I like

  • Mature product analytics for established teams
  • Companies with budget to scale their tracking
  • Solid integrations with a very mature ecosystem

What I like less

  • Price that can explode on high-traffic products
  • Those who prefer PostHog's all-in-one approach
  • Budget-tight startups who want more features for less

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