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Cold Outreach

Reply.io

The historic cold outreach platform with complete multichannel sequences. Powerful but feels a bit dated compared to newcomers like Instantly. Enterprise integrations are its strong point.

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Who's it for?SalesOps

Review by a Growth Engineer

My verdict: the historic tool that has had its day.

Reply.io remains powerful and complete, but newcomers are more agile and cheaper. It's a very powerful historic tool that offers many possibilities (multichannel, AI, etc.). But honestly, I find the tool has become a bit outdated compared to newcomers (Instantly, Smartlead) who are more agile and focused. It's still a big machine, but it feels a bit dated compared to the new wave.

What I like less: the aging UX, the high pricing for what it is, and the general feeling of heaviness. Newer tools often do better for less.

My advice: if you're already on Reply.io and it works, stay there. Otherwise, look at Instantly for simple cold email or Smartlead if you're an agency. Reply.io is no longer the default choice it used to be.

Why add it to your stack?

A solid historic tool, but I prefer more modern alternatives for most use cases.

What you can do with it

  • 1Combine email, LinkedIn and calls in coordinated sequences
  • 2Manage sales teams with management and reporting features
  • 3Native sync with Salesforce, HubSpot and other major CRMs
  • 4Test different approaches and optimize your sequences with AB testing

What it does

  • Multichannel email sequences
  • AI for writing
  • LinkedIn automation
  • CRM integrations
  • Advanced analytics

How much?

Starting at 60

Starting at $60/month per user.

The detailed verdict

Do I really need this?

It was the reference a few years ago. Today, alternatives are often better.

Does it play nice with my stack?

This is the strong point. Integrations with CRMs and enterprise tools are solid and numerous.

Is it easy to pick up?

The learning curve is real. The tool is powerful but complex.

Is the UX any good?

The interface has aged. It works, but it lacks freshness compared to the new generation.

Is it worth it?

It's expensive for what it is. Newer tools (Instantly, Smartlead) often offer more for less.

What I like

  • Large structured sales teams with complex multichannel needs
  • Historic suite that's very complete with solid enterprise integrations
  • Native sync with Salesforce, HubSpot and other major CRMs

What I like less

  • Aging UX that lacks freshness compared to newer tools
  • Unfavorable value for money compared to newcomers like Instantly or Smartlead
  • Feeling of heaviness and complexity for simple needs

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