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CRM

Folk

The minimalist and elegant CRM for small teams. Folk combines CRM and data enrichment in a simple Notion-style interface. Perfect for those who want something light and effective without the complexity of big CRMs.

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Who's it for?SalesOps

Review by a Growth Engineer

My verdict: the minimalist and elegant CRM for small teams.

Folk combines CRM + data enrichment in a simple Notion-style interface. You can manage your contacts, enrich data, and track your interactions.

Starting at 20€/user/month. Less powerful than HubSpot or Attio, but much simpler.

What I like less: limited for large teams or complex workflows. Integrations are basic.

My advice: if you just want a light and beautiful CRM for a small team, Folk is a good choice. But to scale, look at Attio or HubSpot.

Why add it to your stack?

Folk fills a specific niche: the lightweight CRM for small teams that don't need HubSpot or Salesforce complexity. The Notion-style interface is pleasant, built-in enrichment saves time.

For a solo or small team, it's often enough. You manage your contacts, interactions, pipelines, without drowning in useless features.

What you can do with it

  • 1Manage contacts and prospects for a small team
  • 2Track interactions and deals in a simple interface
  • 3Automatically enrich contact data
  • 4Import contacts from LinkedIn in a few clicks
  • 5Collaborate on customer relationships without complexity

What it does

  • Minimalist Notion-style interface
  • Built-in data enrichment
  • Contact and interaction management
  • Customizable sales pipelines
  • Import from LinkedIn and other sources
  • Native team collaboration

How much?

Starting at 20€/user/month

Limited free plan. Standard at 20€/user/month (full features). Premium at 40€/user/month (advanced enrichment). Enterprise on quote.

The detailed verdict

Do I really need this?

Folk isn't indispensable in the strict sense — there are many alternatives (HubSpot, Attio, Pipedrive). Its advantage is positioning: simple and beautiful.

For a small team that just wants to manage contacts without complexity, it's a good choice. But to scale, you'll quickly hit the limits.

Does it play nice with my stack?

Integrations are decent without being exceptional. You have LinkedIn, email, and the basics. No deep native integration with automation tools.

For complex workflows, HubSpot or Attio will be more suitable. Folk remains a lightweight CRM, with the limitations that implies.

Is it easy to pick up?

Extremely simple. Onboarding takes 15 minutes, you understand the interface immediately. Contact import is smooth, pipeline creation intuitive.

No training needed, no documentation to read. It's CRM accessible to everyone.

Is the UX any good?

UX is Folk's strong point. The interface is beautiful, modern, and intuitive. You can feel the Notion inspiration: it's clean, pleasant to use, no cognitive overload.

If you're coming from Salesforce or HubSpot, the contrast is striking. Folk proves a CRM can be elegant.

Is it worth it?

At 20€/user/month, Folk is in the average CRM range. Value comes from built-in enrichment that saves you a separate tool. For a small team, it's a good deal.

Compared to free HubSpot, you're paying for UX and enrichment. Compared to Attio, it's less powerful but simpler.

What I like

  • Ideal for small teams and freelancers who want something simple and elegant
  • Built-in enrichment saves time
  • The modern interface is a pleasure to use daily

What I like less

  • Limited for large teams with complex needs as HubSpot or Attio are better
  • Not suited for advanced workflows
  • Lacks enterprise integrations for large organizations

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