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SerpApi

The reference API for scraping Google and other search engines with proven reliability. More mature and stable than alternatives like ScaleSERP. The safe choice for production when reliability is critical.

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Who's it for?GrowthOps

Review by a Growth Engineer

My verdict: the reference SERP API for critical projects.

SerpApi is more mature and reliable than alternatives. The safe choice for production. The reference API for scraping Google and other search engines. SerpApi is more mature and reliable than ScaleSERP, with better coverage (Google, Bing, Yahoo, Yandex, etc.). The API is excellent, the documentation is clear, and reliability is there. Pricing is per search: starting at $50/month for 5000 searches. Slightly more expensive than ScaleSERP, but more stable. If SEO is critical for you, SerpApi is the secure choice.

What I like less: the slightly higher price than alternatives. For non-critical projects, ScaleSERP may suffice.

My advice: if you're building a product or tool that depends on SERP scraping, invest in SerpApi for reliability. For personal monitoring or less critical projects, ScaleSERP is a valid and cheaper alternative.

Why add it to your stack?

My choice for SERP scraping when reliability is critical. More stable than alternatives.

What you can do with it

  • 1Track your positions on business-critical keywords with reliability
  • 2Scrape Google, Bing, Yahoo and others from a single API
  • 3Build SEO products with a stable API you can rely on
  • 4Analyze your competitors' SERPs at scale

What it does

  • Google, Bing, Yahoo, Yandex..
  • Structured JSON results
  • Organic, Ads, Local, Images..
  • Precise geolocation
  • Stable and reliable API

How much?

Starting at 50

Starting at $50/month for 5000 searches.

The detailed verdict

Do I really need this?

If you're building a product that depends on SERP scraping, SerpApi is the safe choice.

Does it play nice with my stack?

SDKs for all major languages. Integration is simple.

Is it easy to pick up?

The documentation is excellent. You're operational in a few minutes.

Is the UX any good?

Well-documented API, built-in playground, well-structured responses. Excellent developer experience.

Is it worth it?

Slightly more expensive than ScaleSERP, but the reliability and support justify the difference.

What I like

  • Maximum reliability and stability for critical SEO tools in production
  • Multi-engine coverage including Google, Bing, Yahoo and Yandex
  • Excellent support and documentation for developers with available SDKs

What I like less

  • Ultra-tight budgets as ScaleSERP offers similar results for less
  • Occasional use where paying a monthly subscription is overkill
  • Non-developers who cannot use a technical API

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