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SEO

Semrush

The all-in-one suite to dominate SEO with keyword research, technical audit and backlink analysis. The reference tool for SEO pros with a matching price at 129 dollars per month. Complete but dense interface that takes time to master.

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Who's it for?MarketerGrowth

Review by a Growth Engineer

My verdict: the reference SEO suite for pros.

Semrush is complete and powerful, with a price that reflects its leadership position. The all-in-one suite to dominate SEO and content marketing. Semrush gives you access to everything: keyword research, SEO audit, backlink analysis, position tracking, competitive analysis, and even advertising (PPC). It's the reference tool for SEO pros. The problem? The price: $129/month for Pro, and it goes up fast. The interface is dense (many features). If SEO is strategic for you, it's a worthwhile investment.

What I like less: the high price, the sometimes overwhelming interface, and the fact that for simple needs, it's overkill.

My advice: Semrush is worth the investment if SEO is an important acquisition channel for you. For basic needs (a few keywords to track), cheaper alternatives are sufficient. Use the free trial to see if the advanced features are really useful to you.

Why add it to your stack?

The reference tool when SEO is strategic. Expensive but complete.

What you can do with it

  • 1Identify SEO opportunities with volume and difficulty data
  • 2Scan your site to identify all technical SEO issues
  • 3Spy on your competitors' SEO strategies (keywords, backlinks)
  • 4Continuously monitor your rankings on your target keywords

What it does

  • Keyword research
  • Technical SEO audit
  • Backlink analysis
  • Position tracking
  • Competitive analysis

How much?

Starting at 129

Starting at $129/month (Pro).

The detailed verdict

Do I really need this?

If SEO is strategic for your business, it's almost indispensable. Otherwise, overkill.

Does it play nice with my stack?

Integrations with GA, GSC, and major marketing tools. API available.

Is it easy to pick up?

The learning curve is real given the number of features. Plan time to master it.

Is the UX any good?

The interface is dense with many features. It can be overwhelming at first.

Is it worth it?

$129/month is expensive. But for SEO pros, it's a worthwhile investment.

What I like

  • Professional SEO for agencies and content marketers who need reliable data
  • In-depth competitive analysis of your competitors' strategies
  • Complete technical audits and position tracking on all your keywords

What I like less

  • Tight budgets as 129 dollars per month is a significant investment
  • SEO beginners who will get lost in the dense interface and numerous features
  • Basic needs where Ubersuggest or cheaper alternatives are sufficient

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