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AI Generation

HeyGen

Create videos with ultra-realistic AI avatars that speak in over 40 languages, without camera or editing. You can even clone your own avatar to scale your video production. Ideal for training and personalized outreach.

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Who's it for?SalesMarketerFounder

Review by a Growth Engineer

My verdict: video production at scale without a production team.

HeyGen democratizes the creation of professional videos with stunningly realistic AI avatars. Ideal for scaling video prospecting or training. However, be careful: credits run out fast and the budget can climb quickly if you produce volume.

What I like less: credits are consumed quickly on the basic plan. For intensive use, the budget rises fast. And even though avatars are realistic, it's still detectable to the trained eye — some prospects find it impersonal.

My advice: test on a specific use case: a video prospecting sequence or a training series. Measure ROI before scaling. If you already have a good video setup or human authenticity is critical for your audience, stick with classic video.

Why add it to your stack?

To scale video production without a production team. The ROI is there for training and personalized prospecting. When you need to create 50 personalized videos, HeyGen transforms a week of work into a few hours.

What you can do with it

  • 1Create prospecting videos with the prospect's name and personalized elements, at scale
  • 2Produce professional training modules without mobilizing a presenter
  • 3Translate your videos into 40+ languages with automatic lip-sync
  • 4Create product demos with a consistent virtual presenter

What it does

  • Customizable realistic AI avatars
  • Natural AI voices in 40+ languages
  • Clone your own avatar
  • Templates for different use cases
  • API for generation at scale

How much?

Starting at 24

Starting at $24/month for 5 minutes of video. Credits increase with higher plans.

The detailed verdict

Do I really need this?

It's a powerful nice-to-have, not an absolute must-have. It depends on your content strategy and your relationship with video. If video is central to your prospecting, it quickly becomes essential.

Does it play nice with my stack?

API available for programmatic generation, useful for automated prospecting. Integrations with some sales engagement tools. The ecosystem is gradually enriching but remains limited.

Is it easy to pick up?

Very easy to get started. The learning curve is almost zero. You're operational in minutes. Templates further accelerate creation.

Is the UX any good?

The interface is intuitive and modern. You write your script, choose an avatar, and the video is generated. The result is stunningly realistic. Preview before generation avoids bad surprises.

Is it worth it?

$24/month for 5 minutes seems affordable but credits run out very fast. A 2-minute video consumes almost half the monthly quota. Compared to the cost of real video production it's profitable, but expect to upgrade plans quickly if you produce volume.

What I like

  • Perfect for creating training videos at scale
  • Ideal for personalized video prospecting and multilingual product presentations
  • Excellent for those who don't like being in front of the camera

What I like less

  • Not suitable for very tight budgets as credits run out fast
  • Limited if you want 100% detectable authentic human content
  • Regular long videos become expensive quickly

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